Already we’ve learned that there’s a distinction between networks, a set of relations between objects which can be mapped, and networking, actively using a network to make connections to further one’s personal goals (Kudushin, 2012). Through this course, I’m just beginning to understand how social networks function at dyad/triad levels via homophily and propinquity, as well as social network theory concepts like density, strength of weak ties, centrality, and distance. In aggregate, these concepts have illuminated the connections that define our interpersonal environment along with the significance of strong weak ties to bridge information and integrate our networks. Networks offer us the opportunity to connect with other nodes – and depending on such things a homophily and propinquity – these connections may belong to first order zones or act as bridging weak ties. Social network theory helps us make sense of it all… but how refreshing was it to have Dr. Raul Pacheco-Vega disclose his expertise on the how to actually go about it.
Dr. Pacheco models how to exercise a professional and personal personas on social networks. His professional branding, connecting with those sharing his particular academic interests parallels the notion of homophily. However, the fact that he is able to use these connections to open new real world opportunities reflects in a approach, very descriptive of his personal persona. Be Kind.
Social capital, be it bridging or bonding, act as the currency for these connections – leading to transactions supporting collaborative work or information dissemination. It is social capital that we seek when we network, yet is what is needed for the network to function. Dr. Pacheco’s approach validate this, as he outlines the importance of mutuality and reciprocation. If you appreciate it when other appreciate your content, return the favour… Retweet.
Thus, amid a potential of opaque uncertainty in navigating network clusters, the lustre of the golden rule still applies.
In the 80s, I had bad hair and the saying went: be kind, rewind.
It’s 2012 – be kind,
rewind retweet (regardless of my ongoing bad hair).